Q CELLS America is pleased to finally onboard the Q.HOME+ ESS residential storage product and the Q.PEAK DUO BLK-G6+/AC, which officially launched this summer.
To communicate the arrival of the new products to the industry, Q CELLS America initiated a comprehensive advertising campaign composed of a combination of print and web assets, running from August to the end of 2020. The campaign is composed of a variety of graphics created in-house, tailored in various forms from full-page print ads to leaderboard banners on the home pages of prominent solar media websites. The graphics are inspired by sophisticated, urban and modern design motifs, especially highlighting the Q CELLS brand aesthetic. The ads highlight the new products with differing approaches, with the first ad introducing the ESS product and the second emphasizing special rebates per product if purchased by a Q.PARTNER.
Q CELLS leveraged its relationships with 10 media outlets: Greentech Media, Solar Power World, PV Magazine, Green Builder, Solar Builder, PES North America, AltEnergy Magazine, enerG Magazine, Solar Industry Magazine and North America Clean Energy to promote the new products, and looks forward to increased engagement and sales!
Reporter | Adam Bestrom
Affiliation | Assistant Manager of Marketing, Q CELLS North America