CEO Kim purchased flowers and purification plants worth KRW 1 million from floriculture farmers through the Green Umbrella Child Fund Korea, a non-profit NGO, to donate to 30 local childcare centers vulnerable to COVID-19.
Hanwha Group, since the outbreak of COVID-19, has performed group-wide activities to help overcome the crisis. Hanwha Solutions and Hanwha Corporation in February this year donated 150,000 masks to healthcare professionals and children, the elderly and low-income family members whose immune systems are relatively weak. In addition, Hanwha Life made available Life Park, a smart training institute that opened last year in the city of Yongin, Gyeonggi Provine, Korea, as a COVID-19 treatment center.
Charles (Hee Cheul) Kim expressed his thoughts about participating in the campaign, saying, “I hope that diverse activities in our society will create a cleaner and safer environment for children. Hopefully, there will be good momentum for floriculture farmers who are suffering from the situation caused by COVID-19.”
The Flower Bucket Challenge, a series of consumption-promotion campaigns to support floriculture farmers who are suffering due to cancellation and reduction of numerous events amid the COVID-19 pandemic, is conducted in a format in which participants nominate others to take part in the challenge. CEO Kim ,who took the baton from Byung-Yun Lim, CEO at Lotte Chemical Corporation (Basic Chemicals), nominated SK Gas CEO Byung-Suk Yoon as the next participant.